Idokorro Mobile Changes Company Name to Rove
Company Rebranding Effort Helps Extend its Leadership and Vision in the Rapidly
Growing Mobile Enterprise Software Market
September 17, 2007 - OTTAWA - Idokorro Mobile Inc., the world’s leading
provider of business and IT software for handhelds, today announced it will
change its name to Rove. The name change comes as part of a re-branding effort
by the six-year-old company, which also includes an intensive marketing effort
and the relaunch of its website, now found at www.rovemobile.com.
The company plans to intensify its focus on the business and consumer
experience, building on its position as the world’s fastest growing
enterprise-ready software for handhelds.
The company will continue to deliver its award-winning mobile business and IT
software under the product names Mobile Admin, Mobile SSH, Mobile Desktop,
Mobile Citrix Client and Mobile File Manager. Rove customers, which include more
than 100 of the Fortune 500 companies, are able to access their company IT
network servers and computers from their handheld devices, quickly diagnose and
resolve troubles, reducing costly downtime and saving companies tens of
thousands of dollars.
By leveraging an existing enterprise IT infrastructure, Rove seamlessly delivers
software that pushes handheld devices far beyond just email and voice. Rove is
trusted by a portfolio of notable Fortune 500 customers that include Boeing,
CitiGroup, Pfizer, Lexmark International and Capital One, all of whom rely on
Rove’s software to ensure rapid response to business and technology issues.
“As the mobile workforce continues to grow, the need to access business
information from anywhere also increases," said Stacy Sudan, research analyst
for the Mobile Enterprise Software program at IDC. “According to recent IDC
research*, the most highly rated perceived benefit of mobilizing an enterprise
application is to realize productivity gains.”
“The name Rove reflects exactly what we allow our customers to do – have the
flexibility to handle critical business issues from wherever their devices have
coverage,” said Rove’s President & CEO, Rob Woodbridge. “In addition to offering
greater freedom, we are helping client companies reduce the significant costs of
downtime incurred upon their businesses.”
About Rove
Rove is the world’s leading provider of enterprise software for handhelds. The
company’s category-defining products allow users to monitor, maintain, and
manage their networks, computers, and other network devices from practically
anywhere. More than 5,000 customers worldwide – including 100 of the Fortune 500
– rely on Rove’s trusted software to lower IT costs, increase productivity and
reduce risk. For more information, please visit www.rovemobile.com, or
call 1 613 789 1818 (toll-free in North America: 1 888 482 3646).
*IDC Worldwide Mobile Enterprise 2007 Top 10 Predictions and Worldwide
Remote Access Services 2006-2010 Forecast and 2005 Vendor Shares
